The objective of this study is to gain a better understanding of the perceived barriers to career advancement specific to women in the advanced technology sectors. Strategies employed in response to perceived barriers are also examined. Empirical results are based on analysis of qualitative data from a sample of 115 women members of Canadian Women in Technology. Personal-, firm- and industry-level barriers to career advancement were documented. The respondents attributed a high proportion of the challenges they encountered to gender. Respondents were most likely to resolve challenges through personal, or ‘do-it-yourself’, solutions. Few cited firm- or industry-related support structures. While mentoring was identified as a frequently used response strategy through which women address career challenges, the majority of firms in the advanced technology sector lack sufficient numbers of suitable women mentors. The lack of mentorship opportunities is particularly acute for women entrepreneurs. The findings are discussed from the context of contradictions between an industry need to attract and retain entrepreneurial talent and respondents’ perceived career barriers. Industry-level remedial strategies are advanced in the form of: a women's mentoring programme; case studies about successful women entrepreneurs and a website to inform women about career advancement strategies. The programmes were designed by the research team to respond to the challenges cited by women and were implemented in cooperation with the trade association as a critical component of an on-going applied research programme.