Perceived fairness of yield management: Applying yield-management principles to rate structures is complicated by what consumers perceive as unfair practices
SE Kimes - Cornell Hotel and Restaurant Administration …, 1994 - journals.sagepub.com
Cornell Hotel and Restaurant Administration Quarterly, 1994•journals.sagepub.com
Yield management is a method that can help a firm sell the right inventory unit to the right
cus-tomer at the right time and for the right price. It guides the decision of how to allocate
undifferentiated units of limited capacity to available demand in a way that maximizes profit
or revenue. The question is, how much should one sell at what price and to which market
segment?
cus-tomer at the right time and for the right price. It guides the decision of how to allocate
undifferentiated units of limited capacity to available demand in a way that maximizes profit
or revenue. The question is, how much should one sell at what price and to which market
segment?
Yield management is a method that can help a firm sell the right inventory unit to the right cus-tomer at the right time and for the right price. It guides the decision of how to allocate undifferentiated units of limited capacity to available demand in a way that maximizes profit or revenue. The question is, how much should one sell at what price and to which market segment?
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