Perceived risk and its components: A model and empirical test
JR Bettman - Journal of marketing research, 1973 - journals.sagepub.com
Journal of marketing research, 1973•journals.sagepub.com
A theoretical model and measurement system for perceived risk and its components is
developed and empirically tested for nine product types. Regression analysis is used to
consider both additive and multiplicative relationships. The results generally support the
hypothesized model.
developed and empirically tested for nine product types. Regression analysis is used to
consider both additive and multiplicative relationships. The results generally support the
hypothesized model.
A theoretical model and measurement system for perceived risk and its components is developed and empirically tested for nine product types. Regression analysis is used to consider both additive and multiplicative relationships. The results generally support the hypothesized model.
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