Predictors of travel motivations: the case of domestic tourists to island destinations in northwest of Malaysia

A Kasim, H Dzakiria, C Park, NAM Nor, MF Mokhtar… - Anatolia, 2013 - Taylor & Francis
This paper examines the role of key socio-demographic attributes and trip characteristics in
travel motivations of domestic tourists to island destinations. A total of 1780 useful survey
responses were collected over a period of 6 months via an assisted survey. Analysis using
independent sample t-test and one-way ANOVA revealed that only the “travel
companionship status” in respondents' trip characteristics significantly influences the travel
motivations of domestic tourists. Particularly, family and friends were found to be a major …
被引用次数：41 相关文章 所有 3 个版本

Predictors of travel motivations: the case of domestic tourists to island destinations in northwest of Malaysia.

AK Azilah Kasim, HD Hisham Dzakiria… - 2013 - cabidigitallibrary.org
This paper examines the role of key socio-demographic attributes and trip characteristics in
travel motivations of domestic tourists to island destinations. A total of 1780 useful survey
responses were collected over a period of 6 months via an assisted survey. Analysis using
independent sample t-test and one-way ANOVA revealed that only the" travel
companionship status" in respondents' trip characteristics significantly influences the travel
motivations of domestic tourists. Particularly, family and friends were found to be a major …
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