In view of active rheology control of cementitious materials, nano-Fe₃O₄ can be added as responsive particles. Following the concept of magnetorheological fluids, it is assumed that magnetic nanoparticles will form chains or clusters in cementitious paste following magnetic field lines. A quantitative experimental validation of this assumption is presented herein. The clustering of nano-Fe₃O₄ particles under magnetic fields is studied by mapping iron (Fe) element distribution in cementitious paste using energy dispersive X-ray spectroscopy. By means of image analysis, the Fe-element patterns are quantified by the deviation of Fe-elements in a unit area from the mean value expected in case of a uniform distribution, as expressed by coefficient of variation (COV). The magneto-rheological responses of cementitious pastes are evaluated using small amplitude oscillatory shear technique. Results show that the magneto-rheological effect exhibits a linear relationship with the relative change of COV, providing a quantitative validation of magnetic clustering in cementitious paste.