Ultrasound elastography is a technique used for clinical imaging of tissue stiffness with a conventional ultrasound machine. It was first proposed two decades ago, but active research continues in this area to the present day. Numerous clinical applications have been investigated, mostly related to cancer imaging, and though these have yet to prove conclusive, the technique has seen increasing commercial and clinical interest. This paper presents a review of the most widely adopted, non-quantitative, techniques focusing on technical innovations rather than clinical applications. The review is not intended to be exhaustive, concentrating instead on placing the various techniques in context according to the authors' perspective of the field.