Mainstream news outlets continue to ignore Indigenous people or cover them inadequately, resulting in mistrust and alienation by the former towards the latter. Yet, ways to meet Indigenous peoples’ needs for accurate media representation is understudied and undertheorized. Based on 16 in-depth interviews with Native and Indigenous citizens, we develop a conceptual framework of situated multidimensional representation to elucidate the agentic processes for citizen journalists to empower members of various tribal affiliations. Findings reveal that citizen journalists’ situated knowledge and expertise encourages humanizing Indigenous people, engenders media trust through evoking feelings of relatability and belonging, and strengthens Indigenous identity by foregrounding the focus on complex personhood. Our analysis highlights a need for transforming conventional journalistic values and relationship building practices to incorporate marginalized Indigenous perspectives. Theoretical and practical implications are discussed.