The renewed interest in synthetic organic electrochemistry has led in recent years to a surge in literature reports on new electrochemical reaction methods and synthetic strategies. While oxidative electrochemistry has been extensively studied in organic synthesis, reductive electrosynthesis in comparison remains substantially underexplored. Recent developments in this area have introduced innovative strategies to enable new transformations and control reaction selectivity. Here, we highlight examples of recent advances in direct reductive electrolysis, indirect reductive electrolysis, and reductive electrophotocatalysis.