In the current era of unprecedented cultural and political tension, the growing problem of misinformation has exacerbated social unrest within the online space. Rectifying this issue requires a robust understanding of the underlying factors that lead social media users to believe and spread misinformation. We investigate a set of neurophysiological measures as they relate to users interacting with misinformation, delivered via social media. A rating task, requiring participants to assess the validity of news headlines, reveals a stark contrast between their performance when engaging analytical thinking processes versus automatic thinking processes. We utilize this observation to theorize intervention methods that encourage more analytical thinking processes.