… Moreover, these new marketing tactics resonate well with the … marketing scholars and
practitioners are fully informed of the developments. This article examines the reverse psychology …

… is currently known about the Reverse Psychology Marketing and how its use … reverse
psychology and which kind of brands should use it. Because the Reverse Psychology Marketing …

… reverse psychology as a persuasion technique (MacDonald et al. 2011; Nail et al. 2013).
Specifically, we would like to examine when and why reverse psychology … reverse psychology …

… The game is different now – one that strays from the prescriptions that traditional marketing
theory holds dear, indeed that sometimes works in a way that is counter to it (what we call …

… As we discussed in the introduction, in reverse psychology marketing, contrast, alongside
reactance is considered to be the most successful strategy (JI Sinha & Foscht, 2016). …

… works, which form part of “relationship marketing,” may be more important than the formal …
address the recent phenomenon which we label reverse marketing, in which the initiative, by …

… conventions which traditional marketing theory considers as art… are grounded in unmistakably
reverse psychology concepts. … , it is the preferred strategy of reverse psychology marketers. …

… perceptions of how different marketing tactics are meant to … marketing tactics trigger a
reverse priming effect. We then describe the underlying psychological process of the reverse …

… To aid storytelling research in consumer psychology, this article develops a narrative theory
that describes how consumers use brands as props or anthropomorphic actors in stories …

… in social marketing has never been explored. Children use reverse socialisation strategies
to … force, but can it be used as a positive marketing tool to initiate a social change? There is a …