[PDF][PDF] Self-extension in the digital world: conceptual framework proposal
SFA Garcia, G de Melo Marchi, BF Jungles - REMark, 2020 - academia.edu
SFA Garcia, G de Melo Marchi, BF Jungles
REMark, 2020•academia.eduObjective: The present study aimed to understand how consumers express consumption
experiences in the virtual environment and how these postings relate to self-extension.
Method: The assessment was based on observations of “self-presentation” that emerged
from the users' postings in the “Vivino” application (a community for wine lovers),
complemented by qualitative interviews. Content analysis was utilized for the observations
and hermeneutics, in the interviews.
experiences in the virtual environment and how these postings relate to self-extension.
Method: The assessment was based on observations of “self-presentation” that emerged
from the users' postings in the “Vivino” application (a community for wine lovers),
complemented by qualitative interviews. Content analysis was utilized for the observations
and hermeneutics, in the interviews.
Abstract
Objective: The present study aimed to understand how consumers express consumption experiences in the virtual environment and how these postings relate to self-extension.
Method: The assessment was based on observations of “self-presentation” that emerged from the users’ postings in the “Vivino” application (a community for wine lovers), complemented by qualitative interviews. Content analysis was utilized for the observations and hermeneutics, in the interviews.
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