The aim of this paper is to explore the role of media within international cooperation by analyzing the latest developments through the contents of different foreign newspaper articles that deal with Serbia and the ways in which they affect the language, public opinion and international cooperation between Serbia and Western countries, predominantly the UK and the United States. By analysing the contents of some most popular British and American magazines, we will try to determine to what extent the media enhances or hinders the international cooperation in question and what is the main factor that predetermines and affects the way Serbia is presented in Western media.