Service and value in the interactive business landscape
D Ford, S Mouzas - Industrial Marketing Management, 2013 - Elsevier
This paper develops the concepts of service and value within an interactive business
landscape. The paper builds on the IMP Group's general conceptualisation of the business
process as one of substantive interaction between activities, resources and the actors
associated with them (Håkansson et al., 2010). The paper grounds the conceptual
discussion in a typical case study of the business process. The paper then analyses the
case study using the IMP conceptualisation, contrasting this with the conventional Marketing …
landscape. The paper builds on the IMP Group's general conceptualisation of the business
process as one of substantive interaction between activities, resources and the actors
associated with them (Håkansson et al., 2010). The paper grounds the conceptual
discussion in a typical case study of the business process. The paper then analyses the
case study using the IMP conceptualisation, contrasting this with the conventional Marketing …
[PDF][PDF] SERVICE AND VALUE IN THE INTERACTIVE BUSINESS LANDSCAPE DAVID FORD AND STEFANOS MOUZAS
SC Henneberg, P Naudé, T Gruber - core.ac.uk
This paper develops the concepts of service and value within an interactive business
landscape. The paper builds on the IMP Group's general conceptualisation of the business
process as one of substantive interaction between activities, resources and the actors
associated with them (Håkansson et al., 2010). The paper grounds the conceptual
discussion in a typical case study of the business process. The paper then analyses the
case study using the IMP conceptualisation, contrasting this with the conventional Marketing …
landscape. The paper builds on the IMP Group's general conceptualisation of the business
process as one of substantive interaction between activities, resources and the actors
associated with them (Håkansson et al., 2010). The paper grounds the conceptual
discussion in a typical case study of the business process. The paper then analyses the
case study using the IMP conceptualisation, contrasting this with the conventional Marketing …
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