The social impact of inter-organisational relationships is a growing area of business research.
This study is the first to aggregate the current body of scholarly literature on how different …

Purpose – Earlier studies into consumer ethnocentrism focused on identification of the level
of ethnocentric tendencies in different countries and their investigation for various categories …

Although the social impact of businesses is not a new topic, more attention should be paid
to the social impact of inter-organizational relationships, both in academia and in practice. …

Power issues are increasingly important for effective management in the networked
business landscape. This article seeks to increase understanding of the power within buyer-supplier …

The concept of power is an enduring topic in various domains of business-to-business
literature. However, the extant research is scattered, and synthesizing approaches are largely …

Power asymmetry is commonly treated as an inherent feature in relationships between
sellers and buyers within an industrial setting. This study aims to explore suppliers' practices …

This paper investigates whether positioning strategies of foreign brands that integrate both
foreign and ‘localised’ dimensions of country-of-origin (COO) appeals shape perceptions and …

This study follows the newest extension to the resource-based view of company strategy,
namely the versatility approach, to explain how resource-restrained companies may expand on …

Purpose The purpose of this paper is to propose an integrative framework for vulnerability
analysis in social marketing systems by identifying, investigating and problematising the …

… The research project undertaken by Dariusz Siemieniako, as a co-author of this paper,
has been financed by Bialystok University of Technology Statute Research Grant no. WZ/WIZ-INZ/…