Specialty coffee shops in mexico: factors influencing the likelihood of purchasing high-quality coffee
R Servín-Juárez, CJO Trejo-Pech, AY Pérez-Vásquez… - Sustainability, 2021 - mdpi.com
This study models the purchasing behavior of specialty coffee by 114 coffee shops across
15 cities in nine states in Mexico. Simple and multilevel mixed-effects logistic models are
tested. Our models extend the framework used in prior research. We model the purchase of
specialty coffee as a function of:(a) material attributes,(b) symbolic attributes,(c) coffee shop
characteristics,(d) profile of the coffee shop's owner, and (e) socio-economic variables of the
cities where the coffee shops were located. Overall, our results are consistent with …
15 cities in nine states in Mexico. Simple and multilevel mixed-effects logistic models are
tested. Our models extend the framework used in prior research. We model the purchase of
specialty coffee as a function of:(a) material attributes,(b) symbolic attributes,(c) coffee shop
characteristics,(d) profile of the coffee shop's owner, and (e) socio-economic variables of the
cities where the coffee shops were located. Overall, our results are consistent with …
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