[图书][B] Strategic public relations leadership

A Gregory, P Willis - 2022 - taylorfrancis.com
… at leadership is applicable whether public relations leaders work in the private, public or …
what makes people effective public relations professionals can make them a good leader. As a …

Public relations leadership in corporate social responsibility

S Benn, LR Todd, J Pendleton - Journal of business ethics, 2010 - Springer
… impact in shaping CSR-driven policies at a strategic level. We find that while public relations
theory has evolved, many leaders still see public relations professionals only as a source of …

Strategic leadership in public relations: An integrated conceptual framework

J Meng - Public Relations Review, 2012 - Elsevier
… in leadership in that particular culture. Within the concept of strategic leadership itself, public
relations leaders … internal and external relations, and lead to strategic decision-making that …

Strategic social media management and public relations leadership: Insights from industry leaders

Y Luo, H Jiang, O Kulemeka - International Journal of Strategic …, 2015 - Taylor & Francis
… media use has affected leadership behaviors of 43 public relations leaders in the United …
on how public relations leaders can strategically use social media to establish leadership roles: …

Strategy, management, leadership, and public relations

F Frandsen, W Johansen - … SAGE handbook of public relations, 2010 - books.google.com
… But how are words such as strategy , management , and leadership defined and used within
the discipline and the profession of public relations? How do public relations researchers …

Emotional leadership as a key dimension of public relations leadership: A national survey of public relations leaders

Y Jin - Journal of public relations research, 2010 - Taylor & Francis
… how the effectiveness of public relations leadership as demonstrated by emotional … public
relations leadership style and empathy, even after the direct impact of public relations leaders' …

An analysis of the influence of public relations department leadership style on public relations strategy use and effectiveness

KP Werder, D Holtzhausen - Journal of Public Relations Research, 2009 - Taylor & Francis
… the relationship between public relations leadership style and public relations strategy use
… It extends knowledge in public relations by identifying relationships between organizational …

[图书][B] Public relations leaders as sensemakers: A global study of leadership in public relations and communication management

BK Berger, J Meng - 2014 - books.google.com
… measurement of public relations leadership, leadership development in a global context,
strategic stakeholder … Her research on public relations leadership has been published in The …

Refurnishing the Grunig edifice: Strategic public relations management, strategic communication and organizational leadership

NM de Bussy - Public relations and communication management, 2013 - taylorfrancis.com
… activity, so that strategic public relations management becomes … public relations that way.
This chapter reflects on the formidable challenge of institutionalizing strategic public relations

A test of excellent leadership in public relations: Key qualities, valuable sources, and distinctive leadership perceptions

J Meng, BK Berger, KK Gower… - … of Public Relations …, 2012 - Taylor & Francis
… and focuses on how public relations leaders help strategically … in leadership research,
suggests that public relations leaders … right position on the relationship continuum, and advocate …