Supporting informed consumer health care decisions: data presentation approaches that facilitate the use of information in choice

JH Hibbard, E Peters - Annual review of public health, 2003 - annualreviews.org
▪ Abstract To make informed choices and navigate within a complex health care system,
consumers must have easily available, accurate, and timely information, and they must use
it. Contrary to the consumer-driven approach, however, the evidence demonstrates that
having an abundance of information does not always translate into its being used to inform
choices. The challenge is not merely to communicate accurate information to consumers, but
to understand how to present and target that information so that it is actually used in decision …
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