We report the synthesis of uniform crystalline WO₃ nanorods and their assembly without any surfactants. WO₃ nanorods have been synthesized by using a facile hydrothermal process without employing lithium ions and sulfates. Transparent WO₃ nanorod film has been prepared by assembled coating of the as-synthesized WO₃ nanorods suspension onto ITO coated glass. It is found that the assembly was not affected by the surface properties of substrates, but dependent on the drying rate of the film, the concentration of suspension, and the aspect ratio of nanorods. The assembly process is proposed to follow an aggregation−deposition mechanism. The resulting WO₃ nanorod film exhibits high electrochromic stability and comparable color display, contrast, and coloration/bleaching response.