Effective communication skills demonstrate the capacity and efficacy of any business graduate; however, the business industries have continuously raised their concerns on the lack of effective business communication (BC) skills, to serve the requirements of rapidly growing communication within and outside the organizations. Among many factors, teaching methods at higher education have been identified as a major factor that does not allow working skills to be developed. Scholars and researchers have tried to explore and test Experiential Learning (EL) techniques in teaching different courses of business administration programs. EL theory presents a playfield where learners can learn the best by doing (Kolb, 1984). Although business education around the world has already inculcated EL strategies into its system, in Pakistan EL theory is at its initial stage. In this regard, the researcher developed an ERE cycle which was based on Kolb's (1984) EL theory and tested its impact on the