In this essay I examine the empirical considerations and normative aspects that such a proposal engenders and how the policy frame, while useful, misses important normative implications for aid policy. Specifically, I will analyze the policy’s proposed goals, and the normative implications that adoption of such measures entails; which have been omitted from the policy debate. I will also consider how empirical or economic implications have taken center stage in the process of defining the policy’s image and the potential negative consequnces this creates.