The current trend of online shopping in Indonesia cannot be separated from the influence of increasingly sophisticated multifunctional communication devices (gadgets). Several years earlier, cellphones were only used as a means of communication and sending short messages. But it is different now, this simple device has been transformed into a smart phone whose capabilities are not much different from laptops and PCs, so that users can easily access online buying and selling sites to find the desired product. Thus, online stores have emerged that sell and provide various kinds of products to meet the needs of people who want to shop online via smartphones or other devices. Almost all types of goods can be found and purchased online today. However, all of this is inseparable from the belief in experiences that have been done before, through online shopping there is a strong inherent value in itself so that you are not afraid of the risks that will occur. The type of research used in this research is the explanatory survey type. The selection of this type is based on the consideration that this type does not only explain or describe empirical facts in the field but will also explain the influence analysis. The results of this study indicate that customers tend to choose satisfaction.