In response to increasing calls to introduce warning labels on alcoholic beverages, this
study investigated the potential effectiveness of alcohol warning statements designed to
increase awareness of the alcohol–cancer link. A national online survey was administered
to a diverse sample of Australian adult drinkers (n= 1,680). Along with attitudinal, intentions
and demographic items, the survey included an online simulation that exposed respondents
to one of six cancer warning statements delivered across a range of situational contexts. Half …

Background There is growing evidence suggesting that alcohol consumption is associated
with increased cancer risk. To increase community awareness of this link, calls have been
made to introduce warning labels on alcoholic beverages, similar to those successfully used
on tobacco products. This study examined the effectiveness of alcohol warning statements
and aimed to determine whether these statements change behavioural intentions towards
alcohol consumption. Method: Over 2000 Australian adult drinkers participated in a national …