This research explores the formation of self-efficacy beliefs from the perspective of individual employees occupying formal work roles within the supply chain division of an international fruit-marketing organisation. Bandura's (1977; 1986; 1997) Social Cognitive Theory and research contributions on the formation of self-efficacy beliefs define the context in which this research is located. Qualitative data was obtained through in-depth interviews with fifteen subjects with more than two years work experience. Results indicate that employees derive efficacy information primarily through performance accomplishments, persuasive feedback from significant others and social comparative information. Specifically successful performance experiences appear to enhance perceptions of self-efficacy more than information derived from any other source.