The impact of customer knowledge management, TQM and marketing capabilities on product innovation performance of Malaysian SMEs: an empirical study
International Journal of Innovation Science, 2022•emerald.com
Purpose Several strategies and processes can help companies to enhance the success rate
of new products. This study aims to identify a few strategies for that purpose represented by
total quality management (TQM) practices, building knowledge and capabilities. Moreover,
the current paper discusses the role of applying TQM practices and customer knowledge
management in developing the marketing capabilities of the organizations.
Design/methodology/approach This study is a quantitative approach where the data …
of new products. This study aims to identify a few strategies for that purpose represented by
total quality management (TQM) practices, building knowledge and capabilities. Moreover,
the current paper discusses the role of applying TQM practices and customer knowledge
management in developing the marketing capabilities of the organizations.
Design/methodology/approach This study is a quantitative approach where the data …
Purpose
Several strategies and processes can help companies to enhance the success rate of new products. This study aims to identify a few strategies for that purpose represented by total quality management (TQM) practices, building knowledge and capabilities. Moreover, the current paper discusses the role of applying TQM practices and customer knowledge management in developing the marketing capabilities of the organizations.
Design/methodology/approach
This study is a quantitative approach where the data collected from 141 manufacturing small and medium enterprises operating in Malaysia and partial least squares technique was used to test the hypotheses.
Findings
The findings of this study highly support all the proposed hypotheses and establish marketing capabilities as a facilitator in the relationship between TQM practices, customer knowledge management and product innovation performance. However, customer knowledge management and TQM were found not to have an impact on product innovation performance.
Originality/value
The introduced model contributes to enhancing the understanding of the impact of customer knowledge on the success of product innovation performance. The model further includes TQM as a process that helps the organization get customer satisfaction information. The incorporation of these two processes will support the organization’s capabilities in the innovation field.
Emerald Insight以上显示的是最相近的搜索结果。 查看全部搜索结果