Recent years was a magnificent evolution of the digital world. Some phenomenon comes
from social media which drive the new ways of communication between a companies with
their consumers. Often, they (companies) hired an influencer on social media to advertise
their product. This study was designed to analyse the impact of social media influencer and
brand image on consumer's purchase intentions. Female with millennial ages (15-34 years
old) and living around Jakarta city were participated in this research using structured …