[引用][C] Hedonic shopping motivations and impulse buying
M Cinjarevic, K Tatic, S Petric - Journal of Economics and Business, 2011
[PDF][PDF] How types of online commodities affect online impulse buying
X Zhang, F Jing, Y Yang - Journal of …, 2012 - archives.marketing-trends-congress …
… There is the highest impulse buying percentage on hedonic … , web browsing, and e-impulse
buying on shopping websites[J]… function of Internet motivations and online buying tendencies[…
buying on shopping websites[J]… function of Internet motivations and online buying tendencies[…
[HTML][HTML] 冲动型购买文献研究分析——以2016 至2021 年国际期刊为例
江紫璇， 李荣杰 - Advances in Social Sciences, 2021 - hanspub.org
… trends of impulse buying. Therefore, this article reviews the impulse buying research published
… Hedonic and Utilitarian Motivation是被发现影响冲动购买的最重要的消费者个人相关因素. …
… Hedonic and Utilitarian Motivation是被发现影响冲动购买的最重要的消费者个人相关因素. …
線上瀏覽行為之抑制因素: 以刺激-有機-反應理論為基礎.
鄭秀華， 連志皓 - Journal of Management & Systems, 2022 - search.ebscohost.com
… of impulse buying in mobile commerce. They expressed that hedonic browsing focuses on
… The results of this study show that browsing habit strongly and positively influences browsing …
… The results of this study show that browsing habit strongly and positively influences browsing …
[HTML][HTML] 從預期心理觀點探討線上群眾募資平台之衝動贊助意圖
WH Chang - 2020 - ir.lib.ncu.edu.tw
… Application of the Stimulus-Organism-Response model to the retail environment: the role
of hedonic motivation in impulse buying behavior. The International Review of Retail, …
of hedonic motivation in impulse buying behavior. The International Review of Retail, …
從行為透視模型探討影響衝動性購買之行為觀點, 人格特質及產品效益之因素.
陳冠仰， 蕭至惠， 林廉凱 - Marketing Review/Xing Xiao Ping …, 2021 - search.ebscohost.com
… factors that influence consumers’ impulsive buying behaviors … categorizing the motivators of
impulse buying (IB) based on … 一半可從情感享受歡樂的利益(hedonic value) 來誘發71,72.因此,…
impulse buying (IB) based on … 一半可從情感享受歡樂的利益(hedonic value) 來誘發71,72.因此,…
社会化商务持续意愿影响因素的实证研究: 技术性因素与感知价值的影响*
甘春梅， 黄凯， 许嘉仪， 林恬恬 - 数据分析与知识发现, 2018 - manu44.magtech.com.cn
… [Objective] This study aims to find the reasons of continuously … interactivity significantly
affected perceived hedonic values, … Third, social commerce sites might lead to different browsing …
affected perceived hedonic values, … Third, social commerce sites might lead to different browsing …
[HTML][HTML] 快閃店購買意願受獨特性需求, 衝動性購物, 品牌形象, 品牌忠誠度之影響
CH Tsai - 2022 - ir.lib.ncu.edu.tw
(中) 快閃店突然, 短暫存在的特性, 販售獨特, 限量的商品, 可能使消費者好奇, 滿足其獨特性需求
, 引發衝動性購物傾向, 若加上品牌形象與品牌忠誠度的驅使, 可能有助於購買意願. 因此本研究…
, 引發衝動性購物傾向, 若加上品牌形象與品牌忠誠度的驅使, 可能有助於購買意願. 因此本研究…
[HTML][HTML] 創造動人的線上社群互動經驗
H Hsu - 2011 - ir.lib.ncu.edu.tw
… Electronic word of mouth: Motives for and consequences of reading customer articulations
… Overby, JW and Lee, EJ The effects of utilitarian and hedonic online shopping value on …
… Overby, JW and Lee, EJ The effects of utilitarian and hedonic online shopping value on …
[PDF][PDF] 購物導向對線上購物採用之影響
邱光輝， 吳文傑， 秦大智 - 行銷評論, 2006 - academic-journals.org
… 需求包含了快樂的動機 (hedonic motivation),而快樂的動機包含… of consumer motivations
in impulse buying behavior, Journal … Lepkowska-White, and BP Rao, Browser or buyers in …
in impulse buying behavior, Journal … Lepkowska-White, and BP Rao, Browser or buyers in …