It is commonly known in the literature that learning orientation (LO) plays a critical role in
enhancing startups' performance by nurturing firms' capabilities, stimulating active learning,
and generating new knowledge. Based on this, using entrepreneurship theory, this study
empirically tested a theoretical research model to create business model innovation (BMI)
for start-ups. Specifically, this study examines the impact of the LO on EP. Also, the study
explored the mediating role of BMI in the link between LO and start-up EP. Further, the …