The influence of parodies on mental models: Exploring the Tina Fey–Sarah Palin phenomenon
S Esralew, DG Young - Communication Quarterly, 2012 - Taylor & Francis
During the 2008 presidential campaign season, Tina Fey's timely impersonations of Sarah
Palin on Saturday Night Live attracted overwhelming attention, both on television and
online. Throughout the campaign, press buzzed about a possible “Fey Effect”: a negative
impact of Fey's impersonations on Palin's favorability ratings and a subsequent decline in
the GOP ticket. The current study seeks to test for this effect by measuring if Fey's
impersonations of Palin rendered caricatured traits more salient in viewers' mental …
Palin on Saturday Night Live attracted overwhelming attention, both on television and
online. Throughout the campaign, press buzzed about a possible “Fey Effect”: a negative
impact of Fey's impersonations on Palin's favorability ratings and a subsequent decline in
the GOP ticket. The current study seeks to test for this effect by measuring if Fey's
impersonations of Palin rendered caricatured traits more salient in viewers' mental …
The Influence of Parodies on Mental Models: Exploring the Tina Fey-Sarah Palin Phenomenon
DG Young, S Esralew - APSA 2010 Annual Meeting Paper, 2010 - papers.ssrn.com
During the 2008 presidential campaign season, Tina Fey's timely impersonations of Sarah
Palin on Saturday Night Live attracted overwhelming attention, both on NBC and online. In
the weeks of September and October 2008, press buzzed about a possible “Fey Effect”: a
negative impact of Fey's impersonations on Palin's favorability ratings and a subsequent
decline in the GOP ticket (Sands, 2008). The current study seeks to test for a possible “Fey
Effect” by measuring if Fey's impersonations of Palin rendered caricatured traits more salient …
Palin on Saturday Night Live attracted overwhelming attention, both on NBC and online. In
the weeks of September and October 2008, press buzzed about a possible “Fey Effect”: a
negative impact of Fey's impersonations on Palin's favorability ratings and a subsequent
decline in the GOP ticket (Sands, 2008). The current study seeks to test for a possible “Fey
Effect” by measuring if Fey's impersonations of Palin rendered caricatured traits more salient …
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