Drawing on insights from the institutional entrepreneurship literature about changes that occur under institutional constraints, in‐depth interviews with 36 new Chinese immigrant entrepreneurs (NCIEs) were conducted in Australia. The findings suggest that NCIEs are not only constrained but also enabled to make changes by the regulatory, normative, and cultural‐cognitive forces across Australia and China, thus leading to different practices and a particular distributional pattern in business activities. This feature distinguishes NCIEs from other segments of ethnic Chinese entrepreneurs. This study provides an explanation for the changing landscape of business activities among NCIEs and also identifies an alternative avenue for changes under institutional constraints. Immigrant entrepreneurs are suggested to not only draw competitive advantages from their cultural origins and ethnic resources but also engage in both the mainstream and international markets. An inclusive and supportive regulatory framework is suggested as a way to facilitate the business growth of immigrant entrepreneurs and revitalize local economies.