The new (marketing) role of firms as media content providers–the case of SME's strategic social media presence
T Csordás, M Gáti - … -Budapest Management Review, 2014 - unipub.lib.uni-corvinus.hu
In the new social media context, it is gradually more common to say that each party can itself
be considered a media content provider, firms included (through their brand pages). This
tendency is reflected in a rising professional field called “content marketing”. This study
incorporates the perspective of small and medium-sized enterprises (SMEs) into the scope
of social media (SM) as a marketing communications and media content distribution system.
In an exploratory content analysis of 20 official SM brand pages with 1281 analyzed posts …
be considered a media content provider, firms included (through their brand pages). This
tendency is reflected in a rising professional field called “content marketing”. This study
incorporates the perspective of small and medium-sized enterprises (SMEs) into the scope
of social media (SM) as a marketing communications and media content distribution system.
In an exploratory content analysis of 20 official SM brand pages with 1281 analyzed posts …
[PDF][PDF] The New (MarkeTiNG) role of firMs as Media CoNTeNT Providers
TCM GáTi - researchgate.net
In the new social media context, it is gradually more common to say that each party can itself
be considered a media content provider, firms included (through their brand pages). This
tendency is reflected in a rising professional field called “content marketing”. This study
incorporates the perspective of small and medium-sized enterprises (SMEs) into the scope
of social media (SM) as a marketing communications and media content distribution system.
In an exploratory content analysis of 20 official SM brand pages with 1281 analyzed posts …
be considered a media content provider, firms included (through their brand pages). This
tendency is reflected in a rising professional field called “content marketing”. This study
incorporates the perspective of small and medium-sized enterprises (SMEs) into the scope
of social media (SM) as a marketing communications and media content distribution system.
In an exploratory content analysis of 20 official SM brand pages with 1281 analyzed posts …
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