The role of artificial intelligence and blockchain technologies in sustainable tourism in the Middle East
Worldwide Hospitality and Tourism Themes, 2022•emerald.com
Purpose This paper reviews the role of two significant smart technologies, artificial
intelligence (AI) and blockchain technology (BT) in achieving sustainable tourism success.
Such changes will maintain consistent tourism growth in the Middle East and North Africa
(MENA) region by improving environmental, social and economic sustainability.
intelligence (AI) and blockchain technology (BT) in achieving sustainable tourism success.
Such changes will maintain consistent tourism growth in the Middle East and North Africa
(MENA) region by improving environmental, social and economic sustainability.
Abstract
Purpose
This paper reviews the role of two significant smart technologies, artificial intelligence (AI) and blockchain technology (BT) in achieving sustainable tourism success. Such changes will maintain consistent tourism growth in the Middle East and North Africa (MENA) region by improving environmental, social and economic sustainability.
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