Cloud computing is an evolution of computer technology and a dominant business model for delivering information technology (IT) infrastructure, components, and applications. With cloud computing, a product-centric model for IT provisioning is transformed into a global, distributed, service-centric model, leading to a disruptive shift from IT-as-a-product to IT-as-a-service [4, 24]. Cloud computing enables individuals and organizations to access IT resources on-demand, from any platform or device at any time as a measured service [32]. Cloud providers offer an everincreasing number and variety of services that are built on a shared pool of computing resources and able to elastically scale to growing computing demands. Market researchers predict the public cloud market to hit US $236 billion by 2020, a growth of 23 percent from 2014 [16]. Defying initial concerns, the move toward cloud computing proceeds with unrelenting force, changing the way we collaborate, co-create, and do business.

We rely on cloud services in our daily lives, for example, for messaging (eg, WhatsApp), collaborating in teams (eg, Asana), managing businesses (eg, SAP ByDesign), and playing games online (eg, GamingAnywhere). Cloud computing also provides the infrastructure that has powered other key digital trends including mobile computing, the internet of things, big data, and artificial intelligence, thereby accelerating industry dynamics, disrupting existing business models, and fueling the digital transformation [7, 22]. Today, cloud computing has become a critical IT infrastructure for almost all aspects of our everyday lives, and it will continue to transform the world we live in on multiple levels and in various ways. While the interest in cloud computing has continued undiminished, the focus of research has been primarily on adoption, operational issues, and cloud computing impacts on IT value. Researchers have intensively studied individuals’ and organizations’ cloud service adoption [3, 5, 8, 20, 27, 34, 37] and usage intention [6] as well as the suitability of incentives in cloud service contracts [41]. Other research has analyzed the role of cloud computing as an enabler for organizations to become more agile and adapt to changes [2] and how to organize IT functions when using cloud services [10, 47]. Related streams of research have analyzed cloud business models [18, 26, 35] and cloud service supply chains [13], as well as pricing and