The use of mobile phones to support women's entrepreneurship in the Arab countries
NA Ameen, R Willis - International Journal of Gender and …, 2016 - emerald.com
NA Ameen, R Willis
International Journal of Gender and Entrepreneurship, 2016•emerald.comPurpose This paper aims to investigate how mobile phones can be used to support women's
entrepreneurship in Arab countries. The objective is to explore new ways to close the
gender gaps in terms of entrepreneurship in these countries. Design/methodology/approach
The methodology used in this research is an in-depth analysis of the existing literature and
recent reports on women's entrepreneurship and on the adoption and use of mobile phones
in Arab countries. Findings The findings of this research indicate that female Arab …
entrepreneurship in Arab countries. The objective is to explore new ways to close the
gender gaps in terms of entrepreneurship in these countries. Design/methodology/approach
The methodology used in this research is an in-depth analysis of the existing literature and
recent reports on women's entrepreneurship and on the adoption and use of mobile phones
in Arab countries. Findings The findings of this research indicate that female Arab …
Purpose
This paper aims to investigate how mobile phones can be used to support women’s entrepreneurship in Arab countries. The objective is to explore new ways to close the gender gaps in terms of entrepreneurship in these countries.
Design/methodology/approach
The methodology used in this research is an in-depth analysis of the existing literature and recent reports on women’s entrepreneurship and on the adoption and use of mobile phones in Arab countries.
Findings
The findings of this research indicate that female Arab entrepreneurs are interested in using mobile phones. However, they have not yet realised the full potential of mobile technology in empowering them beyond its basic use. Several challenges facing women entrepreneurship in the Arab countries were identified. Mobile phones can be used to overcome these challenges.
Research limitations/implications
This research is based on the collection and analysis of secondary data rather than primary data to support the findings.
Practical implications
There is a need for collaboration between telecommunication companies operating in the Arab region and government initiatives to build a solid environment in which female Arab entrepreneurs can operate.
Originality/value
This research provides new insights and recommendations for reducing the gender gaps in terms of entrepreneurship by using new and improved techniques to address women’s needs for economic independence. This will also increase the profit gained by the telecommunication companies operating in Arab countries and bring additional income to this region.
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