We tested the effectiveness of exposure to two functionality-focused media campaigns, This
Girl Can and #jointhemovement, in improving state appearance and physical functionality …

… In this two-study investigation, we will examine the effect of repeated exposure to Sport
England’s ‘This Girl Can’ (TGC) media campaign in promoting positive body image, self-…

… a national campaign This Girl Can. This Girl Can is a multi-million-pound campaign led by
Sport England and funded by the National Lottery that aims to raise PA levels among girls and …

… The TGC-V campaign followed on from the extensive efforts of the Sport England “This
Girl Can” campaign. This effort in England was a huge multi-strategy initiative alongside an …

… of this article. However, we are conscious as feminist researchers that our work here lacks
the voice of female consumers and offer this … We suggest the This Girl Can campaign is an …

… This Girl Can, a recent digital campaign that has been produced by Sport England to inspire
women and girls to be … and texts that produce This Girl Can identifies how affective relations (…

… This chapter examines Sport England’s This Girl Can campaign, which has been held up as
… By analyzing interactions between social media users who used the #thisgirlcan hashtag, it …

… “This Girl Can” (TGC) campaign since 2015, no independent evaluation data are published.
This … This project reports on the impact of the first wave of this media campaign on inactive …

… How did the implementation gap manifest in relation to This Girl Can? 2. According to the
local level what issues arose in effectively implementing the strategies of This Girl Can? …

… as Girl Power, the belief that girls can do … girls are commonly defined retrospectively from
the standpoint of women (6). Within this girl/woman binary, women are valued more than girls …