Turning content viewers into subscribers
L Zalmanson… - MIT Sloan Management …, 2016 - search.proquest.com
MIT Sloan Management Review, 2016•search.proquest.com
… Recent research finds that content websites can more readily convert site visitors into
paying customers by prompting visitors to gradually increase their social engagement with
the site — using a concept the authors call the “ladder of participation.” … Recent research
finds that content websites can more readily convert site visitors into paying customers by
prompting visitors to gradually increase their social engagement with the site — using a
concept the authors call the “ladder of participation.” … We differentiate user participation …
paying customers by prompting visitors to gradually increase their social engagement with
the site — using a concept the authors call the “ladder of participation.” … Recent research
finds that content websites can more readily convert site visitors into paying customers by
prompting visitors to gradually increase their social engagement with the site — using a
concept the authors call the “ladder of participation.” … We differentiate user participation …
Abstract
Recent research finds that content websites can more readily convert site visitors into paying customers by prompting visitors to gradually increase their social engagement with the site using a concept the authors call the ladder of participation.
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