Unpacking (the) secret: Anonymous social media and the impossibility of networked anonymity
This study focuses on the perceptions and practices of anonymous communication with
friends enabled by tie-based anonymous apps. Based on qualitative analysis of in-depth
interviews with users of the application Secret, the strategies deployed by interviewees in
order to de-anonymize other users are emphasized and placed within the broader context of
the real-name web. The article shows that Secret was not only based on pre-existing social
networks but also drew on the network as a structure of thought. The concept of networked …
friends enabled by tie-based anonymous apps. Based on qualitative analysis of in-depth
interviews with users of the application Secret, the strategies deployed by interviewees in
order to de-anonymize other users are emphasized and placed within the broader context of
the real-name web. The article shows that Secret was not only based on pre-existing social
networks but also drew on the network as a structure of thought. The concept of networked …
This study focuses on the perceptions and practices of anonymous communication with friends enabled by tie-based anonymous apps. Based on qualitative analysis of in-depth interviews with users of the application Secret, the strategies deployed by interviewees in order to de-anonymize other users are emphasized and placed within the broader context of the real-name web. The article shows that Secret was not only based on pre-existing social networks but also drew on the network as a structure of thought. The concept of networked anonymity is introduced to account for the ways that anonymous actors imagine one another as “someone,” rather than as an unknown “anyone.” As such, the survivability of this communicative model is inherently limited by competing forces—the drive to connectivity, on the one hand, and to anonymity, on the other.
Sage Journals
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