Whereas the deliberative democracy approach to ethics seeks to bridge universalist reason
and contextual judgment to explain the emergence of intersubjective agreements, it remains
unclear how these two are reconciled in practice. We argue that a sensemaking approach is
useful for examining how ethical truces emerge in equivocal situations. To understand how
actors navigate through ethical complexity, we conducted an ethnographic inquiry into the
multistakeholder practices of setting Fairtrade Minimum Prices. We offer three contributions …

Whereas the deliberative democracy approach to ethics seeks to bridge universalist reason
and contextual judgment to explain the emergence of intersubjective agreements, it remains
unclear how these two are reconciled in practice. We argue that a sensemaking approach is
useful for examining how ethical truces emerge in equivocal situations. To understand how
actors navigate through ethical complexity, we conducted an ethnographic inquiry into the
multistakeholder practices of setting Fairtrade Minimum Prices. We offer three contributions …