… direction and size of immediate effects of exposure to alcohol marketing communications
on alcohol consumption and alcohol-related cognitions, using data collected from individually …

… Advertisements and other marketing communications extensively discuss food and nutrition,
tobacco, alcohol, and prescription drugs. In addition to mass media advertising and public …

… has not yet been extended to marketing communications, it is plausible that heavier drinkers
would also be more sensitive to alcohol cues in marketing. This could explain findings that …

Marketing communication is a dynamic industry, which … and communication interfaces
between marketers and their target markets. At the same time, the fundamental communication …

… that alcohol marketing communications affected all 3-stage responses among Thai
undergraduate youth in Bangkok. However, the effect sizes of each marketing communication tool …

… The alcohol industry is in violation of their proposed self-regulation guidelines for digital
marketing communications on Instagram. While Twitter's age-gate effectively blocked direct to …

… alcohol marketing communication and schoolrelated factors were found to have similar impact
on alcohol … higher impact (5%) than alcohol marketing communication (4%) and age (2%). …

The marketing of alcohol produces a new challenge for policy development internationally,
in part because of the increase in the use of new, unmeasured technologies. Many of these …

… on alcohol advertising, from the perspective of discussions found in the integrated marketing
communication (IMC) literature. This study as presented supports the view that alcohol …

… While user-generated content is a defining feature of social media, this study is concerned
with brand-authored marketing communications. Therefore, only brand-authored wall posts …