… recipients of technical support grounded in this paradigm. In most of the … alternative parameters.
Over the past 20 years, understanding of health-related behaviour and of communication …

… The narrative paradigm presents the alternative humanistic view, which goes one step further
and … The results of this study suggest that creating a good story in health communication is …

… communication for their empowerment and development. Transactional Paradigm The
transactional paradigm views communication … In this paradigm, communication is characterised …

… examining health communication within alternative media … sites of one-way communication
promoting individualistically … model of communication typically found in alternative media. In …

… Relevance and application of MMTT in health communication research … to health
communication in at least two significant ways. First, health communication researchers use health …

… Our point remains that for better or worse, the communication paradigm seems … communication
theory needs to adjust to the new conditions in the sender–receiver–audience paradigm …

… of the scientific ‘paradigm’ that shapes clinical communication research and education in …
’ own priorities for communication; and (iii) suggest how the paradigm might change to reflect …

… paradigm shift is ignored. In order to reveal this underlying paradigm shift, we will apply the
paradigm theory … , to the realm of e-health and contemporary Western medicine. As a result, e-…

… that go against the social and health guidance of the governmental and scientific organizations
responsible for carrying out social and health communication strategies. When in contact …

… in this paper will be referred to as the alternative paradigm, that is rather like an ignored, …
the dominant paradigm. My purpose in this paper is to examine the alternative assumptions, …