… augmented reality (AR) in retail, academic research has grown rapidly. Our purpose is to
understand the reasons why consumers use augmented reality … on consumer behavior with AR …

… exposure, customer engagement, customer behavior and buying intention in fashion
accessory … how the Augmented Reality (AR) experience influenced consumer behavior, buying …

… measured by six items such as “Have you heard of augmented reality before?” and “Have
you interacted with augmented reality content on a website before?” Respondents answered “…

… inferior or superior consumer experience in … behavioral outcomes (Section 4). We then
move to the discussion of our results by deriving a framework for AR induced consumer behavior …

… The augmented reality (AR) technology supplements the real world with virtual elements. …
16) recently concluded that augmented reality is still in its infancy, but they forecast that it “…

… of augmented reality (AR) over web-based product presentations. We develop a consumer
… The findings further show that behavioral responses (reuse and purchase intention) are …

… Mobile Augmented Reality (MAR) apps can influence user attitudes and shopping behavior.
It empirically explores user experience and examines its effects on consumer perceptions of …

… The consumer behavior and marketing research literature offers rich insights on assessment
tools for achieving functional vs. experiential benefits (Havlena & Holbrook, 1986; Hoffman …

… affect consumer purchase behavior while having … consumer behavior scholars, and AR
marketers a more detailed understanding of the predictive role of AR apps on consumer behavior…

… However, little is known about how the use of this medium affects consumer decision…
augmented reality impacts the search and evaluation behavior of consumers in the consumer …