Brand behavioral intentions of a theme park in China: An application of brand experience
JH Wang, Y Choe, HJ Song - Sustainability, 2020 - mdpi.com
… As the constructs of behavioral intentions in this study are divided … , behavioral intentions
toward the theme park and behavioral intentions to visit the other theme parks of the same brand…
toward the theme park and behavioral intentions to visit the other theme parks of the same brand…
Linking the online destination brand experience and brand credibility with tourists' behavioral intentions toward a destination
… brand credibility? Does the online destination brand credibility influence users' behavioral
intentions? … online destination brand credibility on users’ behavioral intentions differ between …
intentions? … online destination brand credibility on users’ behavioral intentions differ between …
Constructing online destination brand experience and bilateral behavioral intentions: A sensory conduction perspective
Z Li, D Zhang, Q Zhang, X Liu - Current Issues in Tourism, 2023 - Taylor & Francis
… Studies linking the sensory experience and ODBE with tourists’ behavioral intentions are …
between sensory experience, online destination brand experience and behavioral intentions. …
between sensory experience, online destination brand experience and behavioral intentions. …
How sensory perceptions and sensory brand experience influence customer behavioral intentions in the context of cartoon-themed restaurants
KC Chang, YS Cheng - International Journal of Hospitality Management, 2023 - Elsevier
… brand experience mediates the relationship between sensory perceptions and behavioral
intentions. We … The results indicate that sensory brand experience mediates the relationship …
intentions. We … The results indicate that sensory brand experience mediates the relationship …
Relationships among memorable brand experience, brand preference, and behavioral intentions: focusing on the difference between robot servers and human …
… Next, this study proposed the effect of brand preference on behavioral intentions, which
is based on the following theoretical and empirical backgrounds. According to Oliver (1999), …
is based on the following theoretical and empirical backgrounds. According to Oliver (1999), …
[PDF][PDF] Building behavioral intentions in automotive industry: Brand experience, satisfaction, trust, direct mail communication and attitudes toward advertising
… , brand experience, trust, and attitudes toward advertising, satisfaction and behavioral intentions.
… with delivering positive brand experience, trust, and direct mail communication have a …
… with delivering positive brand experience, trust, and direct mail communication have a …
Experiencing the destination brand: Behavioral intentions of arts festival tourists
YC Chen, B King, HW Lee - Journal of Destination Marketing & …, 2018 - Elsevier
… This paper examines the brand experiences and travel patterns of arts … behavioral intentions
are best explained by two factors: (1) emotional experience, and (2) behavioral experience. …
are best explained by two factors: (1) emotional experience, and (2) behavioral experience. …
Beyond gambling: mediating roles of brand experience and attitude
… brand reputation affect behavioral intention toward the integrated resort brand; and brand
experience … hypothesizes a direct increase of behavioral intention via brand experience (H 3 ). …
experience … hypothesizes a direct increase of behavioral intention via brand experience (H 3 ). …
The effect of charity brand experience on donors' behavioral intentions: The mediating role of charity brand personality and donors' satisfaction
BH Ali, N Elaref, OM Yacout - International Review on Public and Nonprofit …, 2023 - Springer
… brand experience on charity brand personality, donor satisfaction, and donors' behavioral
intentions. … except for the direct effect of brand personality on intentions to re-donate. Academic …
intentions. … except for the direct effect of brand personality on intentions to re-donate. Academic …
Storytelling in online shops: the impacts on explicit and implicit user experience, brand perceptions and behavioral intention
E Karampournioti, KP Wiedmann - Internet Research, 2022 - emerald.com
… can influence the user experience (UX) in online shops as well as brand- and behavior-…
, brand attitudes and brand-related behavioral intentions in terms of purchase intention and …
, brand attitudes and brand-related behavioral intentions in terms of purchase intention and …
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