… The perceived brand image is set as the brand image type perceived by the consumer …
brand, while in addition to brand preference, behavioral intentions are set as purchase intention …

… Next, this study proposed the effect of brand preference on behavioral intentions, which
is based on the following theoretical and empirical backgrounds. According to Oliver (1999), …

… on forming attitudes and intentions of consumers for product or brand (Shavitt, … behavioral
intentions such as how to make consumer buy and pay more, developing his brand preference…

… , hypothesis brand image has impact to the brand preference not … to brand trust, brand
awareness, brand preference and customer satisfaction to increase customer behavioral intention …

… equity on customer responses and supported a robust and direct relationship between
brand equity and customer brand preference, willingness to pay price premiums, …

… intention, and to explain the role of brand personality appeal as a mediator of the relationship
between the hedonic value towards attitude and behavioral intention. … behavioral intention. …

… brands which vary along selected criteria; and 2) to investigate the impact of brand equity on
brand preferences … , since the existing work on brand equity has focused almost exclusively …

Purpose This study examined the effects of perceived brand localness (PBL) and perceived
brand globalness (PBG) on consumer behavioral intentions (CBIs) (PI – purchase intentions, …

… behavioral intention?(3) What effect does the prestige of corporate brands have on customer
behavioral intention? To … ’ purchase intention and preference are influenced. Therefore, …

… H7:Crowdsourcing campaign leads to more favorable behavioral intentions among non-…
in the effect of crowdsourcing on brand equity and behavioral intentions on the basis of social …