… of customer engagement behaviors (CEB), which we define as the customers’ behavioral
manifestation … CEBs include a vast array of behaviors including word-of-mouth (WOM) activity, …

… The purpose of this article is to explore the role of customer engagement behavior (CEB)
in value co-creation in a multistakeholder service system. Specifically, the study examines the …

… Managing customer engagement behavior (CEB) is a strategic priority for … term customer-firm
relationships. This research examines the different types of customer engagement behavior …

… customer engagement behavior. Because of the uncertain outcomes of customer engagement
… consequences of firm-initiated customer engagement behaviors. Most research on distinct …

… harness these specific customer engagement behaviours (CEB) in … customer-perceived
value perceptions, which in turn, stimulate feedback and collaboration intentions with customers. …

… customer engagement behavior (CEB) phenomenon manifested in online interactions among
focal customers, hospitality firms, and potential customers… potential customers. ► Potential …

… stored customer engagement behaviors and solicited live customer engagement behaviors
… the personal devices of the customer, such as personal computers and/or smartwatches. …

… Within the behavioural perspective, there are further inconsistencies … customer engagement
behaviours. While the majority of marketing scholars consider customer engagement going …

… of drivers motivate customer engagement behaviors: common vs. behavior-specific antecedents,
thus setting a theoretical base for future research about the topic. Customer resources …

… and cross-platform touchpoints, customer engagement behavior, and digital CRM strategies…
digital interactions with other dimensions of customer engagement behavior (ie, cross-…