… customer participation and purchase behavior. Leveraging this, we assess the effect of customer
participation … As such, we capture the role of customer participation dynamics in driving …

… that performance pressure acts as a double-edged sword for teams, providing positive effects
… Of the clients we contacted, only five declined to participate. No systematic bias is evident …

… Contrary to the common wisdom, our results reveal that, after reviewers participate in expert
reviewer programs, they generate longer reviews but offer lower ratings for sponsored free …

… effect of the incongruence is caused by participants attributing higher quality to German
brand names than to French ones, we asked participants to indicate their expectations about the …

… ) was commissioned to randomly select 350 online customers as respondents to complete
this study (a fee equivalent to $1 was paid to each participate). After the test, 26 respondents …

… In the light of elevating customer engagement and more interactions between companies
and customers, hypocrisy nudges can become an important managerial tool to strengthen …

… Moreover, the nature of trust-in-the-service-personnel has the potential to be a double-edged
sword whereby too much trust and over-dependency on service personnel may reduce a …

… customer participation on two types of supplier commitment. A survey of 105 managers of
business and industrial projects suggests that customer participation … a “double-edged sword” …

… customer participation. Therefore, existing studies pay more attention to the distinction
between MCP and voluntary customer participation (… that MCP is a “double-edged sword”. They …

… relations among customer participation, customer engagement and customer involvement. …
(2014) warn that customer participation could be a double-edged sword. Their empirical …