… between customer participation (CP) and customer citizenship … Dyadic data from a field
survey of both customers and … level of shared similarity between customers and employees, and …

… two new behavioral facets of customer participation: CEE … two behavioral facets lead to
greater spending. Despite their active participation in the purchasing process, when customers …

… Umrah travelers’ participation in this study refers to customer participation in value co-creation, …
travelers’ suggestions, involvement and participation in the delivery process of services. …

… to the recent studies on customer participation in the service … the relationship between customer
participation and switching … creation values through customer participation but neglected …

… services, customer participation has got lesser attention in high-credence services like health
care. Customer participation for … of customer participation for patients with chronic illnesses. …

… in the marketing literature related to consumer participation and then the output-… a
double-edged sword for firms (eg Chan et al., 2010). Consumer participation can enhance …

… of customer participation on customers’ … customer participation on post-recovery satisfaction,
thereby extending the current research on customer participation, which ignores customers’ …

… service encounter encourage active customer cooperation and participation in the later stages
of … affecting customer participation intention, examines the moderating effects of customer …

… the envy scenario to inform participants that the successful candidate was subsequently
celebrating his/her success through a social media post. Participants were told that they viewed …

… Customer participation(t2) affected by this trust(t1) and commitment(t1) again … customer
participation is affected by the relational variables, it can be seen that customer participation is a …