… By bridging strategy, innovation, servitization, and new service development literatures,
this study suggests that customer participation enhances the effectiveness of new service …

… We argue that this results from (1) positivity’s direct effect on customer participation behaviors;
(2) customer participation’s direct effects on co-producing service quality; and (3) positivity’…

… impact of customer participation on service failure attribution differs according to customers’
self… customer participation influences causal attribution and satisfaction after a service failure. …

… first to integrate customer participation and customer … participation behavior – on consumers’
value perception and post-purchase evaluation. The two-dimension customer participation …

… scrutinized value outcomes of customer participation for both sellers and customers. … “consumer
participation” and “user participation” to find publications that focus on participation but …

… should actively participate in … of two market knowledge components on radical product
innovation performance. Our findings suggest that the absorptive effort is a double-edged sword …

… This current study focuses on customer participation in social media … customer participation
level will influence customer experiential value, brand attitude, and purchase engagement (…

This study researches an important topic for knowledge-intensive SMEs that operate in
clusters. Results from a sample of 830 SMEs as well as from qualitative validation interviews …

The purpose of the study is to investigate consumer wellbeing because of consumer
participation, value co-creation, and customer resilience. This research identified the interaction …

… work that comes along with customer participation in the service … customer participation –
such as customer participation in decision-making – are more demanding in terms of customer …