Customer participation in new product development: an Industry 4.0 perspective
HM Naeem, E Di Maria - European Journal of Innovation …, 2021 - emerald.com
Purpose The use of modern technologies of the fourth industrial revolution, commonly
known as “Industry 4.0”(I4. 0), is believed to have considerable potential for product
customisation. In this context, this paper aims to explore whether or not using these
technologies impacts customer participation (CP) in a firm's new product development
(NPD) process.
known as “Industry 4.0”(I4. 0), is believed to have considerable potential for product
customisation. In this context, this paper aims to explore whether or not using these
technologies impacts customer participation (CP) in a firm's new product development
(NPD) process.
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