When does customer participation matter? An empirical investigation of the role of customer empowerment in the customer participationperformance link

S Auh, B Menguc, CS Katsikeas… - Journal of marketing …, 2019 - journals.sagepub.com
… Moreover, given that the customer satisfaction–branch performance link has been well …
effect on branch performance and that this link is mediated by customer satisfaction. Formally, we …

Customer participation and new product performance: Towards the understanding of the mechanisms and key contingencies

T Morgan, M Obal, S Anokhin - Research Policy, 2018 - Elsevier
… it will moderate both the principle customer participation–NPD performance relationship
and the key mediation path that links customer participation to superior innovativeness of the …

The impact of customer participation on NPD performance: the mediating role of inter‐organisation relationship

MJJ Lin, CH Huang - Journal of Business & Industrial Marketing, 2012 - emerald.com
… Instead, our work confirms that research for investigating the link between NPD
performance and customer participation should consider the mediating roles of inter‐organisation …

Customer participation and project performance: The mediating role of knowledge sharing in the Chinese telecommunication service industry

Y Wang, J Wu, Z Yang - Journal of Business-to-Business Marketing, 2013 - Taylor & Francis
… contribution to the existing literature of customer knowledge sharing by revealing how to …
knowledge from customers to suppliers, and discovers conditions under which customers are …

The effectiveness of customer participation in new product development: A meta-analysis

W Chang, SA Taylor - Journal of Marketing, 2016 - journals.sagepub.com
… First, drawing on a knowledge management perspective, we provide a comprehensive
conceptual synthesis of contingency factors in the customer participation–NPD performance link. …

Acta non verba? The role of customer participation and word of mouth in the relationship between service firms' customer satisfaction and sales performance

AB Eisingerich, S Auh, O Merlo - Journal of Service …, 2014 - journals.sagepub.com
… play in the satisfaction-customer participation link. Prior research convincingly argues that
commitment effectively captures relationship quality; yet, the quality of the relationship that …

[HTML][HTML] The effects of innovation types and customer participation on organizational performance in complex services

P Samuelsson - European Journal of Marketing, 2023 - emerald.com
… of different types of innovations on organizational performance in terms of firms’ … customer
participation on the relationship between innovation type and organizational performance

Customer readiness–customer participation link in e-services

NM Tuan - The Service Industries Journal, 2022 - Taylor & Francis
… Thereby, in this article, customer participation is understood as customer involvement in …
as ‘the amount of participation perceived by the customer to be required to engage in a …

Customer participation variation and its impact on customer service performance: Underlying process and boundary conditions

B Menguc, S Auh, F Wang - Journal of Service Research, 2020 - journals.sagepub.com
… Drawing on the customer participation (CP) literature, this … variability across customers
with regard to customers sharing … CP variation affects customer service performance and its …

Effect of customer participation on service outcomes: The moderating role of participation readiness

B Dong, K Sivakumar, KR Evans… - Journal of service …, 2015 - journals.sagepub.com
… “customer participation” in our article due to its prevalence in the literature, its much broader
conceptual domain covering various customer … Create a link to share a read only version of …