… attention in studies of alcohol marketing featured in recent … of alcohol marketing on social
media platforms, advertising … of the uses of digital media by alcohol marketers that are not …

… Jernigan DH, Rushman AE Measuring youth exposure to alcohol marketing on social
networking sites: challenges and prospects. J Public Health Policy 2014; 35: 91–104. 7. …

… alcohol social media marketing strives to achieve the opposite. Conversation-generating
strategies seek to embed alcohol-… Given the international nature of social media platforms, such …

… Alcohol marketing on digital platforms has grown over the past two decades. The alcohol
industry has stated that social media marketing … consumers than broadcast media and has a …

… role of new players as vested interests in alcohol marketing (O’… the marketing infrastructure
of social media platforms, their … public health policies that reduce alcohol-related harms. …

… Social networking sites, such as Bebo, provide young people with a digital space in which
to share a range of alcohol marketing … consume alcohol and their views of alcohol marketing …

… subset of digital media, namely social media platforms (eg, … to alcohol advertising on the
Internet and in social media, the … recall of exposure to alcohol marketing in traditional media (ie, …

… intimate ways than ever before—across borders and nation states—we need to work towards
regulating all alcohol marketing on social media platforms globally [103] and ultimately ban …

… the technical elements of media platforms that we need to place at the centre of any consideration
of alcohol marketing in the digital era. Media platforms are computational architectures …

… , and exposure to alcohol advertising on social media, our … of the content on social networking
platforms such as Twitter … highlights the alcohol industry's use of social media platforms to …