[HTML][HTML] Consumer marketing strategy and E-commerce in the last decade: a literature review

A Rosário, R Raimundo - Journal of theoretical and applied electronic …, 2021 - mdpi.com
… to create and implement timely and convenient marketing strategies that address various
rapidly occurring concerns that may undermine e-commerce business models [65]. For instance…

[HTML][HTML] New marketing strategy model of E-commerce enterprises in the era of digital economy

X Ma, X Gu - Heliyon, 2024 - cell.com
… of e-commerce enterprise marketing strategy, this paper analyzed the impact of digital
economy on e-commerce enterprises. … to marketing mode, so as to further deepen the reform of …

E-Commerce marketing strategies in industry 4.0

R Murdiana, Z Hajaoui - … Journal of Business Ecosystem & Strategy  …, 2020 - bussecon.com
… solution in innovating marketing strategies with the aim to capture potential market potential.
… nine ecommerce strategies in the industry 4.0 era to achieve the goals of a business with …

The effects of e-commerce drivers on export marketing strategy

G Gregory, M Karavdic, S Zou - … of International Marketing, 2007 - journals.sagepub.com
… , this study accentuates the point that e-commerce is a business imperative that applies to
firms’ export operations. Export managers need to secure senior management's commitment …

Research and analysis of an enterprise E-commerce marketing system under the big data environment

L Li, J Zhang - Journal of Organizational and End User Computing …, 2021 - igi-global.com
… their precision marketing strategies more timely and effectively. The influence of personal
information, consumption habits, and consumption preferences on e-commerce marketing in …

Digital marketing strategy to increase sales conversion on e-commerce platforms

YJ Purnomo - Journal of Contemporary …, 2023 - journal.literasisainsnusantara.com
… digital marketing strategy will serve as a pivotal determinant for e-commerce enterprises in
… Despite the evident advantages, numerous e-commerce enterprises continue to encounter …

[PDF][PDF] Strategic policies for small and medium businesses in marketing through e-commerce

JT Darsono, E Susana, EY Prihantono… - Entrepreneurship and …, 2019 - lppm.unmer.ac.id
… formulation regarding e-commerce marketing among the … in solving e-commerce marketing
strategic options need to … a means for promotion and marketing of business products, so that …

[PDF][PDF] E-COMMERCE AS AN INSTRUMENT OF GOVERNING SMEs' MARKETING STRATEGY IN AN EMERGING ECONOMY.

LM Lekhanya - Risk Governance & Control: Financial Markets & …, 2016 - virtusinterpress.org
… the use of e-commerce in rural business environment. A … communication strategies
with consumers and their marketing tactics … consumers including the important of using eCommerce. …

Shopee's e-commerce marketing strategy in international business

M Devita, ZM Nawawi, N Aslami - Journal of Social …, 2021 - ijsr.internationaljournallabs.com
strategy or a broad or real picture of the evolution of the marketing strategy carried out by
Shopee E-Commerce, any information obtained will be sorted by sentence in the analysis of …

Towards an e-commerce business strategy

R Hackney, G Griffiths… - International journal of …, 2002 - inderscienceonline.com
… businesses are moving to becoming e-commerce companies in order to conduct business
with other companies and industries. The e-commerce market in Europe continues to grow …